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This creative ad campaign by Tonic Communications for Burger King’s new Souffle is hilarious and effective. Parodying on popular cultural movies and icons, the campaign twists these symbols to suggest that Souffle is so good, that you don’t have to be! The other popular mass culture icons is the masterpiece movie Kite Ruiner and the well known Count Jerkula.
Advertising Agency: Tonic Communications, Dubai
Creative Director: Vincent Raffray
Art Directors: Diya Ajit, Peter Walker
Copywriter: Fion Geaney
Creative Agency: Tonic Communications, Dubai
Creative Director: Vincent Raffray and Khaled Gadallah
Art Director: Peter Walker
Copywriter: Vincent Raffray
Production Company: Filmworks
Executive Producer: Tim Smythe
Producer: Rob Neuhold
DOP: Anthony Smythe
Directors: Vincent Raffray and Peter Walker
Post Production: Condor Dubai