Total Marketing Summit

Total Marketing Summit to address new paradigm shift in marketing

Mon, 2011-11-21 11:15 - By

Advertising Business, Digital Media, Events, Media, Bank Albilad, Emirates NBD, Facebook, Mohammed Bin Rashid Abaalkheil, The Address Dubai Mall Hotel, Total Marketing Summit, Twitter, Vikram Krishna

Increased consultative marketing needed to connect with 'digital natives'

Thu, 2011-11-03 09:59 - By

editor

Advertising Business, Digital Media, Media Business, Advertising, Media, BrandLounge, Digital Natives, Ericsson, Facebook, Hasan Fadlallah, Jeremy Foster, Total Marketing Summit, Twitter

74% companies rarely adhere to international best practices in communications

Tue, 2010-11-02 13:15 - By

editor

Media Business, Media, Ahmed Nassef, Concorde El Salam Hotels, Corporate Communications Sentiment Survey, Dubizzle, Finsbury Gulf Cooperation Council, GCC, ikoo, Isam Bayazidi, J C Butler, Soha Nassif, Total Marketing Summit, Yahoo! Middle East, Yasser Al Kharobi

Online advertising expected to grow by 4% over next three years

Sun, 2010-10-17 11:21 - By

editor

Research, Advertising, Abdulla Al-Dabbagh, Arab Media Outlook, Total Marketing Summit, Yahoo

Online advertising is expected to grow by 4% over the next three years, and reach an estimated Dhs977m ($266m) by 2013. The Arab Media Outlook reports 1% of overall advertising spend in the Arab region and worth Dhs206m ($56m) but is projected to make a significant impact in the Middle East region from 2011 as it's underutilized potential is harnessed by those who ready to take advantage online platforms.

Online advertising spend in Middle East expected to touch Dhs977m in 2013

Sun, 2010-10-17 07:43 - By

editor

Advertising Business, Media, Abdulla Al-Dabbagh, Arab Media Outlook, Total Marketing Summit, Yahoo

Total Marketing Summit to discuss five marketing disciplines under one platform

Mon, 2010-10-04 08:09 - By

editor

Media Business, Media, Akansha Goel, Andrew Ward, Arab Media Outlook 2009-2013, Etihad Airways, Facebook, Hermione Way, ikoo, Isam Bayazidi, LinkedIn, newspepper.com, Rotana Media Group, social media, Socialize, Total Marketing Summit, Twitter, Yasser Al-Kharobi

The United Arab Emirates (UAE) was ranked as the leader in the Arab region's Internet penetration and application usage rates where, according to the Arab Media Outlook 2009-2013 report, 75% of the country's population use social media sites such as Facebook, Twitter and LinkedIn.