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Educating and empowering young people to become critical thinkers is crucial for ensuring a smooth transition from traditional media to new media. The steep rise in social media penetration that has brought in an era of multi-faceted journalism has made this particularly relevant, according to panellists on the opening day of the 11th Arab Media Forum (AMF 2012).

According to Arab News, media and technology experts gathered at a symposium in Jeddah to discuss the future of traditional media in Saudi Arabia. The seminar entitled "Media Between the Curriculum and the Field," particularly focused on traditional press and whether it will disappear with the age of new media.

Jumana Twal, the founder and CEO of Bidaya Corporate Communications, first started her career in the PR industry in 1991, when tools, resources and experience in Jordan were scarce and almost nonexistent. mediaME spoke to Jumana about the evolution of public relations in Jordan, its role, the effect of mass communications technology on traditional media and public relations and much more.