Rapid TV News reports that according to a new Deloitte survey, more than half (52%) of respondents ranked TV as the source of the advertising campaign they considered to be most memorable in 2010. By comparison, a mere 2% cited online video adverts and just 1% named both banner adverts and iPhone/iPad. The appeal of TV advertising was strongest among 18-34 year olds, 63% of whom rated TV’s impact the highest. However, 86% of viewers watching pre-recorded television via PVR reported they always fast forwarded through adverts.

It seems that TV's loss next year will be online media's gain, if major clients like Unliver and Emirates do indeed act on their dissatisfaction with the fragmentation of TV in the region.