YouTube is working on adding advertisements to its UAE domain. This will be a crucial opportunity for advertisers, as YouTube is the most widely used video-sharing site on the internet. “Having a local domain is step one, which we did a month ago. Now we are working on it because we have to go through the legal steps to implement it,” said Mohammad Murad, regional manager at Google Gulf. 

Major General Khamis Matar Al Mazeina, Deputy Chief of Dubai Police, has said that the police will not monitor social networking websites, as this would be a violation of personal freedom. According to Al Mazeina, the UAE respects personal liberties and privacy, and no social networking accounts will be monitored unless there is a specific complaint. “We respect personal liberty and only step in when there is a complaint or a crime calling for our intervention, but we are not a control authority," said Al Mazeina. 

Radio broadcasters in the UAE are teaming up to launch an industry association, amid concerns that the medium is underrated by advertisers. "It's the most underrated media in the UAE," said Vikram Dhar, the head of Gulf News Broadcasting. "Our reach is so much bigger, and our spread is so much bigger than the credit we are given in research, and the share of advertising budgets we get."

According to participants in the 'Social Media Networks and How it is Affecting UAE Society' seminar organized by the Dubai Judicial Institute, social networking websites have become "sources of rumours and false information and efforts must be made to combat the misuse of these sites." As a result, the UAE could criminalize the 'misuse' of social networking sites like Twitter and Facebook.

According to the results of an online survey by Ketchum Global Research & Analytics and IPSOS, UAE residents trust traditional media outlets like newspapers more than social media. When asked which media outlet they trusted most, 48% picked print. Only 16% chose Facebook and only 8% chose Twitter. The study conculded that although social media may be growing in the Middle East, users are more likely to trust information that comes from print media. 

Etisalat has added the 3D channel High TV to its IPTV service, eLife TV. The New York-based channel broadcasts a variety of content, including news and entertainment. "We are very pleased to add High TV 3D channel to the rich bouquet of content for our eLife TV viewers. As leaders in home entertainment, Etisalat was the first in the UAE and the region to bring 3D to our customers with the broadcast of 2010 FIFA World Cup. Today, we once again become the first to launch a 24/7, dedicated 3D entertainment and lifestyle channel," said Rashed Alabbar, vice president of home product marketing at Etisalat.