Media experts from around the region gathering in Egypt recently for the one-day Digital Boom conference organized by UM highlighted the importance of integrating online and offline disciplines to create successful brands stories.
Universal Media (UM) added yet another prestigious accolade to its portfolio on Thursday, February 7, as it received the 'Highly Commended' award for 'Best Use of Print Media' at the GMR Effectiveness in Marketing Awards (GEMAS) ceremony.