UNICEF | mediaME

Update: FC Barcelona and Qatar Foundation sponsorship deal continues

Tue, 2011-09-27 11:36 - By

Media Business, Media, Sports, FC Barcelona, Pep Guardiola, Qatar Foundation, Sandro Rosell, UNICEF

It has been previously reported that the board of European champions FC Barcelona were in talks to vote on scrapping the club's $225m sponsorship deal with Qatar Foundation following a five-and-a-half year shirt sponsorship deal in December, which relegated its UNICEF logo to the back of the shirt. The voting resulted in continuing the deal where 697 members voted in favor of keeping it, while only 76 voted for scrapping it and 36 abstained.

FC Barcelona to vote on scrapping Qatar Foundation's sponsorship deal

Sat, 2011-09-24 09:58 - By

editor

Media Business, Media, Sports, Arabian Business, FC Barcelona, Pep Guardiola, Qatar Foundation, UNICEF

According to ArabianBusiness.com, the board of European champions FC Barcelona will be voting on whether to scrap the club's $225m sponsorship deal with Qatar Foundation following a five-and-a-half year shirt sponsorship deal in December which relegated its UNICEF logo to the back of the shirt.

Richard Nicoll: Strategic in-store communications can improve a shopper's life

Mon, 2011-03-21 12:09 - By

editor

Interview & Opinion, Media Business, Media, Dettol, Jif, Pampers, Richard Nicoll, Saatchi and Saatchi X, Shopper Marketing, UNICEF

mediaME speaks to Richard Nicoll, the managing director for Saatchi and Saatchi X in the Middle East. Richard talks about the importance of shopper marketing for consumers, the in-store media opportunities out there, end results and feedback from clients and much more.

Ikoo to boost new UNICEF social media campaign

Mon, 2010-08-23 09:16 - By

editor

Media Business, Media, Abdel-Rahman Ghandour, Facebook, Hussam Khoury, ikoo, Twitter, UNICEF

Masrawy.com announces record annual growth

Fri, 2009-12-25 12:48 - By

editor

Media Business, Media, Ain Ala Bokra, LINKonLINE, Masrawy.com, Mostafa Kamel, National Geographic, Operation Smile, UNICEF, Waraa Wa Kalam

Breathe Branding creates a new identity for the International Cricket Council’s Global AIDS Initiative.

Sun, 2009-08-09 06:09 - By

breathebranding

Announcement, Public interest, branding, Campaign, Dubai, Global, GMAI, HIV, ICC, Naming, new identity, Strategy, UAE, UNAIDS, UNICEF

Earlier in the year, Breathe, the Dubai-based independent brand consultancy, were commissioned by the International Cricket Council (ICC), to develop a top-line strategy, naming and brand identity programme for THINK WISE – a global partnership initiative between the International Cricket Council (ICC), UNAIDS, UNICEF and the Global Media AIDS Initiati