According to Value Partners, a leading management consultancy firm in the Middle East, there is a significant role that digital platforms and new technology can play in the development of local content in the region. This includes the localization of content, experimenting with 'freemium' models and the collaboration of broadcasters and telco players, encouraging the collaboration between rights owners and network providers in the Middle East for funding of digital content - both online and mobile.

A report on the current state of Arab media covering media consumption patterns and habits across print, online and television platforms is currently being prepared and will be issued in the third edition of the Arab Media Outlook from Dubai Press Club.

Dubai Press Club and Value Partners cooperate to issue the third edition of the Arab Media Outlook, exhibiting the current state of Arab media among 15 Arab countries. The report will cover media growth trends, the impact of the economic downturn, government roles and overall media consumption habits.