Vevo is moving into scripted and unscripted programming, and has unveiled six new shows at its NewFront presentation to advertisers. "We're not moving away from music videos, but we are branching out into lifestyle genres that have a connection to music, like fashion, gaming, sports and travel," said David Kohl, Vevo's sales chief. The shows include an American Idol-like singing contest and a dating show.

The latest statistics fom Nielsen have revealed the ever growing strength of the online video industry in the US. According to the research firm's latest findings, there were 166.9 million unique U.S. video viewers, who streamed almost 22 billion videos in the month of November. Furthermore, each viewer spent an average of 5 hours watching online video.

Facebook now ranks as the third largest video site on the Web in terms of unique viewers according to comScore, with an estimated 51.5 million people on Facebook watching a video during the month of July.