Women in media | mediaME

Change in the KSA | Sensor Anything but the Bikini (yes the S instead of C is Deliberate)

Sat, 2008-05-31 09:22 - By

Print, Saudi Arabia, Advertising, change lingerie, fashion, MEMAC Ogilvy, rich, Saudi Arabia, Women in media

Change in the KSA | Sensor Anything but the Bikini (yes the S instead of C is Deliberate)

Advertising Agency: Memac Ogilvy, Jeddah, Saudi Arabia
Creative Director: Mazen Hasan
Senior Art Director: Yasser Alireza
Copywriter: Yasser Alireza & Fitna Nazer
Illustrator: Yasser Alireza
Photographer: Images provided by client
Account Management: Khaled Salha

CHANGE in KSA | Cover Anything but the Lingerie

Sat, 2008-05-31 09:17 - By

yildiz

Print, Saudi Arabia, Advertising, Censorship, change lingerie, rich, Saudi Arabia, Saudi creatives, Women in media, yasser alireza

CHANGE in KSA | Cover Anything but the Lingerie

Advertising Agency: Memac Ogilvy, Jeddah, Saudi Arabia
Creative Director: Mazen Hasan
Senior Art Director: Yasser Alireza
Copywriter: Yasser Alireza & Fitna Nazer
Illustrator: Yasser Alireza
Photographer: Images provided by client
Account Management: Khaled Salha

CHANGE in KSA | Edit Anything but the Bra

Sat, 2008-05-31 09:11 - By

yildiz

Print, Saudi Arabia, Advertising, Censorship, change lingerie, fashion, MEMAC Ogilvy, rich, Saudi Arabia, Saudi creatives, Women in media

CHANGE in KSA | Edit Anything but the Bra

Change is an international upscale brand providing quality lingerie, swimwear and homewear. The objective was to announce the launch of CHANGE in Jeddah, Saudi Arabia. The main focus is to utilize the concept behind censorship in Saudi Arabia to pull focus on the brand’s product line and to transform censorship into art. The ads target an upscale bilingual audience.

Al Aan TV: Serving Arab families, with a 'skew' towards a female audience

Tue, 2007-07-24 09:32 - By

editor

Media Business, Media, Al Aan TV, Arab TV, Women in media, Zoya Sakr

Plugging the gap in the TV market between pure news and pure entertainment channels, while serving Arab families and women, Al Aan TV's Head of Corp. Communications, Zoya Sakr, explains her station's strategy of infotaiment and its success.