From iPads to the "talking newspaper," the 6th Middle East Conference of the World Association of Newspapers and News Publishers (WAN-IFRA), will bring the latest gadgets, and successful cross-platform advertising strategies, to Dubai on 8 and 9 February 2011.

Business 24|7 reports that at a conference titled "Changing to Succeed: Editorial and Commercial Strategies for the Future", organized by the World Association of Newspapers and News Publishers, experts explored the possibilities of utilising new technologies and business models to lure advertising, subscription revenue and additionally be innovatively cost-effective. Specialists attending the conference said that print media, including newspapers and magazines will continue to grow by employing new measures and tools to increase revenues and save costs.