According to a recent study by Freewheel, the xBox gaming console is the most popular non-computer device to watch streaming video, edging out the Apple iPad by 28.2% to 27.1%. According to Peter Kafka, this is a 'sneaky success' because more people watch web video on a Microsoft machine than on an Apple iPad, iPhone or any android machine. “And when it comes to home viewing, competitors like Apple TV, Google TV and Roku are so far behind they’re not even competitors,” said Kafka. 

For the first time ever worldwide sales of connected TVs will likely exceed that of games consoles for the first time by the end of 2011. Furthermore, says Informa Telecoms & Media Samsung, LG and Sony will triumph in battle for connected home selling 52 million connected TVs whereas between them Microsoft, Nintendo and Sony will sell 37 million games consoles of varying type, including the Xbox, PlayStation and Wii respectively.