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Over the years, advertisers have found creative ways around the socially conservative nature of the Gulf States, and Saudi Arabia in particular. A recent campaign for Canderel sweetner, aimed at Saudi women, shows local ladies in various daily activities.... without a veil!
Apperantly, authorities don't have a problem with this advertisement running in the media because it's just an illustration, but look closely to see that one of these women is actually at work.
Anyway, the campaign is by Y&R in Jeddah and th creative director is Husam Fahmawi.
See the campaign in the mediaME Creative Gallery.