Yahoo! Maktoob Research

Yahoo! Maktoob Research reveals user behavior in MENA in relation to technology

Wed, 2011-10-12 09:05 - By  
A new survey from Yahoo! Maktoob Research on user behavior in the Middle East and North Africa reveals 41% of respondents think ‘on-the-go’ connectivity frequently helps to solve or avoid disagreements with friends and family. Over 40% of those surveyed use a personal device to avoid an awkward social situation. Findings also show that across all technology platforms, females are significantly less likely to hide behind technology to avoid conflict.

Yahoo! Maktoob Research reveals Arab reading habits to mark World Book Day

Thu, 2011-03-03 08:25 - By  
 
 
A quarter of people in the Arab world hardly ever or never read books for personal enjoyment, a survey by Yahoo! Maktoob Research has found.
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