Yosr Bayoumy | mediaME

HEINZ | Instant hot steak

Sun, 2009-09-06 10:37 - By

Outdoor, Egypt, Food, Alex Gabriels, AMA LEO BURNETT Cairo, Benoît Germeau, Jean-paul Lefebvre, LEO BURNETT BRUSSELS, Marc Paeps, Waleed El Khogaly, Wim Corremans, Yosr Bayoumy

Advertising Agency: AMA LEO BURNETT, Cairo
Chief Creative Officer: Jean-paul Lefebvre
Copywriter: Wim Corremans

HEINZ | Instant hot fish

Sun, 2009-09-06 10:35 - By

editor

Outdoor, Egypt, Food, Alex Gabriels, AMA LEO BURNETT Cairo, Benoît Germeau, Jean-paul Lefebvre, LEO BURNETT BRUSSELS, Marc Paeps, Waleed El Khogaly, Wim Corremans, Yosr Bayoumy

Advertising Agency: AMA LEO BURNETT, Cairo
Chief Creative Officer: Jean-paul Lefebvre
Copywriter: Wim Corremans

HEINZ | Instant hot fries

Sun, 2009-09-06 10:26 - By

editor

Outdoor, Egypt, Food, Alex Gabriels, AMA LEO BURNETT Cairo, Benoît Germeau, Jean-paul Lefebvre, LEO BURNETT BRUSSELS, Marc Paeps, Waleed El Khogaly, Wim Corremans, Yosr Bayoumy

Advertising Agency: AMA LEO BURNETT, Cairo
Chief Creative Officer: Jean-paul Lefebvre
Copywriter: Wim Corremans

Heinz | Egyptian Hotdog

Thu, 2009-03-19 11:59 - By

editor

Print, Egypt, Food, Ahmed Hefnawy, Hesham Ellabban, Hussein Shaaban, Leo Burnett, Mohamed Hamdalla, Tameem Youness, Yahya Esmaele, Yosr Bayoumy

Advertising Agency: Leo Burnett, Cairo, Egypt
Executive Creative Director: Mohamed Hamdalla
Creative Director: Hesham Ellabban

Heinz | Egyptian Pizza

Thu, 2009-03-19 11:34 - By

editor

Print, Egypt, Food, Ahmed Hefnawy, Hesham Ellabban, Hussein Shaaban, Leo Burnett, Mohamed Hamdalla, Tameem Youness, Yahya Esmaele, Yosr Bayoumy

Advertising Agency: Leo Burnett, Cairo, Egypt
Executive Creative Director: Mohamed Hamdalla
Creative Director: Hesham Ellabban

Heinz | Egyptian Burger

Thu, 2009-03-19 11:29 - By

editor

Print, Egypt, Food, Ahmed Hefnawy, Hesham Ellabban, Hussein Shaaban, Leo Burnett, Mohamed Hamdalla, Tameem Youness, Yahya Esmaele, Yosr Bayoumy

This Dubai Lynx Grand Prix Winner campaign cooked up by Leo Burnett in Egypt is further proof of the ingenuity of Egyptian advertising. The campaign for Heinz Ketchup masterfully, with a mix of satire and irony, displays Egyptian versions of fast food with the hilarious tag line “helping Egyptian Fast-Food Restaurants Stay in Business Since 1992’ - once again proving that the Egyptians are the uncontested chefs of advertising humour. The other, traditional Egyptian but not so appetizing fast foods are Hot Dog and Pizza.