Advertising

Entries deadline for Dubai Lynx Awards is extended to Thursday, 19 February

editor — Mon, 09 Feb 2009 12:15:16 +0000

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The 3rd Dubai Lynx Awards, which forms part of the Dubai Advertising Festival, will honour and celebrate creative excellence in TV/Cinema, Print, Outdoor, Radio, Interactive, Direct & Sales Promotion, Media and Integrated advertising.Entry deadline is extended to Thursday 19 February 2009. Visit Enter Now to submit entries and to find key information on fees, competition rules, materials and much more.

In 2008, 2023 entries from 17 countries competed for the 2nd Dubai Lynx Awards. The work of all 181 trophy winners, as well as shortlisted entries, can be viewed in the Winners section.

Presented by the Cannes Lions International Advertising Festival, together with regional partners Motivate Publishing and sponsored by Gulf News, Dubai Lynx is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA).

The Dubai International Advertising Festival brings together advertising talent from across the Middle East and North Africa region (MENA), as well as from around the world. A series of high profile seminars, workshops, exhibitions and screenings are held, aimed at providing creative inspiration, learning and networking opportunities to the advertising and allied industries.

President | Queen

editor — Sun, 07 Sep 2008 21:36:29 +0000

This campaign, executed by Strategies Cairo for their client President, features cream cheese masquerading as royal figures, to convey a message President Cheese is 'the King or Queen' of cheese products. The series includes a Throne ad, and a Crown ad as well.

Advertising Agency: Strategies Cairo, Egypt

Associate Creative Director/Art Director: Ahmed Mokhtar

Plagiarism in the Middle East on the rise

editor — Sat, 09 Jun 2007 22:51:04 +0000

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Farrukh Naeem writes: We the creative people in advertising – the creative directors, copywriters, art directors, graphic designers – take great pride in producing original ideas. At least that’s what we claim.

Then we see from amongst us, creatives being caught for copying not just a treatment or idea but entire sentences, phrases, tag lines, layouts with the fonts and visuals. The lack of self respect when one simply lifts someone else’s concept and execution is one of the reasons why we the advertising people have earned ourselves the notoriety of being in one of the least respected professions in the world. We have brought this upon us. Some of us just can’t help lifting stuff from advertising awards books. I have seen it happening so much, it has almost become an industry norm. Sad.

I remember one creative who kept the awards book he copied from, safely tucked in his drawer. So that no one will ever know where his ‘inspiration’ came from. His best idea was traced back to that book in his drawer. Perhaps it’s the pressure of winning awards. Perhaps it’s the lack of confidence in some people about creating something world class with their own mind.

This post is about an unethical and unflattering practice that I feel does disservice to our advertising profession. It’s about two buttons on our keyboard - ‘Ctrl’ and ‘C’. Let’s not use them too much.

Have you met people in the profession who say it’s cool to copy as long as one doesn’t get caught? Have your ideas and ads been lifted by other creatives who don’t have what it takes, but are faking it?

If you are a brand manager or marketer, would you hire a self-professed ‘global creative director’ who’s been caught stealing ideas from others and passing them as his own?

IAA Chairman Joseph Ghossoub is Campaign’s “Man of the Year”

editor — Wed, 20 Dec 2006 21:50:02 +0000

Dubai Lynx announces shortlists for TV/Cinema, TV/Cinema Craft, Interactive and Radio categories

editor — Tue, 16 Mar 2010 18:09:05 +0000

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Of the 327 entries that have been submitted in the TV/Cinema, TV/Cinema Craft, Interactive and Radio categories at this year’s Dubai Lynx Awards, 143 entries have made it through the shortlist; 82 TV/Cinema, 18 TV/Cinema Craft, 13 Radio and 30 Interactive.

Dubai Lynx TV/Cinema, Interactive, Radio and TV/Cinema Craft shortlists announced

editor — Tue, 16 Mar 2010 09:48:50 +0000

Dubai Lynx announces Print, Print Craft, Outdoor, Direct & Sales Promotion and Media shortlists

editor — Mon, 15 Mar 2010 20:39:49 +0000

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21 leading creatives and media experts from around the world are currently judging at the Dubai Lynx Festival, the leading creative advertising competition for the MENA region, which has announced 292 entries that have been shortlisted in the Print, Print Craft, Outdoor, Direct & Sales Promotion and Media categories. Of the 998 entries submitted in these categories, 82 Print, 47 Print Craft, 57 Outdoor, 36 Direct & Sales Promotion and 70 Media entries have made it through to the shortlist.

Leo Burnett hosts Dubai Lynx Academy for second year running

editor — Mon, 15 Mar 2010 20:23:38 +0000

Impressive learning programme at Dubai Lynx 2010

editor — Mon, 15 Mar 2010 08:04:44 +0000

Dubai Lynx opens

editor — Mon, 15 Mar 2010 07:09:11 +0000

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The Dubai International Advertising Festival, featuring the Dubai Lynx awards ceremony, opened yesterday with the regional premier screening of the powerful new film about advertising and inspiration titled Art & Copy. The screening was presented by The National's founding editor, Martin Newland, revealing the work and wisdom of some of the most influential advertising creatives of our time through a dynamic exploration of art, commerce and human emotion.

Click here to read more.