TV and Print dominated  the advertising scene in 2007 in the Middle East, accounting for 93% of the total advertising spend. This is according to the Ipsos report for 2007 covering Pan Arab media in addition to seperate reports for 10 countries in GCC, Levant and Egypt.

The total expenditure in 2007 reached 8.5 Billion USD.

TV maintained its leading position with a 40% increase in the total spends, exceeding 4 Billion USD in the total.

Print, second on the list, witnessed an increment of 24% reaching 3.8 Billion USD.

Outdoor witnessed a drop by 27% reaching a total of 336 Million USD, while Radio scored a 35% increment reaching 197 Million USD. Cinema witnessed a slight drop of 5% in total expenditure, yet remains in last place at 19 Million USD.

Advertising Spends Report Download:
Ipsos Advertising By Media Report 2007