The advertising sector in the Middle East grew by 29% in 2007, reaching 8.5 Billion USD according to an Ipsos report that covered Pan Arab media and ten markets in GCC and Levant in addition to Egypt.
Pan Arab media witnessed an overwhelming increase that exceeded 40%, reaching 3.6 Billion USD. In domestic markets, the UAE maintained its leading position with a 19% increase in the total expenditure, followed by Saudi Arabia, with a 10% increase.

Egypt witnessed the highest leap in advertising spend with a 73% increase. Bahrain as well witnessed a 46% increment in advertising expenditure. Lebanon witnessed an increamen tof 29% while Jordan enjoyed a 28% increase, Qatar, Oman  and Kuwait witnessed a diveresed increae in advertising expenditure by 10%, 9% and 5% respectively.

Advertising Spends Report Download:
Ipsos Advertising By Country Report 2007